Financial Performance

In fiscal year 2024, Apple Inc. reported a revenue increase of 2% to $391 billion, with net income reaching $93.7 billion. Services revenue grew by 13% to a record $96.2 billion, while iPhone revenue remained steady at $201.2 billion. The gross margin expanded to 46.2%, up from 44.1% the previous year, driven by cost savings and a favorable shift toward high-margin services.

Domestic Investments

Apple has announced a commitment to invest over $500 billion in the United States over the next four years. This initiative includes:

• Construction of a new manufacturing facility in Houston to produce advanced servers supporting Apple Intelligence.
• Expansion of research and development in areas such as silicon engineering and artificial intelligence.
• Establishment of an advanced manufacturing academy in Detroit.

These efforts aim to create tens of thousands of jobs related to R&D, AI, and manufacturing technologies.

Product Development

Apple plans to launch several new products between October 2025 and early 2026, including:

• M5 iPad Pro featuring the advanced M5 chip built on a 2-nanometer process, 16GB of RAM, Wi-Fi 7, and dual front-facing cameras.
• M5 MacBook Pro, expected to be released in early 2026.
• M5-equipped MacBook Air models, anticipated in March 2026.

Additionally, Apple has unveiled the iPhone Air, its thinnest model to date, marking a significant design evolution since the iPhone X. This ultra-thin build is seen as a strategic step toward future foldable iPhone models.

Artificial Intelligence Initiatives

Apple is significantly increasing its investments in artificial intelligence. CEO Tim Cook stated that AI is one of the most profound technologies of our time, and the company is embedding it across devices and platforms. Apple is reallocating resources and expanding its AI team to enhance its capabilities in this area.

Supply Chain and Manufacturing

Apple has deepened its partnership with Corning Inc., designating Corning’s Harrodsburg, Kentucky plant as the exclusive global supplier of cover glass for iPhones and Apple Watches. Apple is investing $2.5 billion to enable Corning to triple its production capacity and increase its workforce by 50%, adding approximately 150 jobs to the plant.

Furthermore, Apple projects it will source over 19 billion chips from U.S. manufacturers in 2025, with tens of millions produced by TSMC’s Arizona-based Fab 21. This move aligns with Apple's broader commitment to expanding U.S. manufacturing.

Clean Energy Initiatives

Apple has announced the establishment of a new clean energy fund in China valued at 720 million yuan ($99.22 million). This initiative aims to expand clean energy capacity in China and is part of Apple's broader goal to transition its supply chain to 100% renewable energy by 2030.

Design Language Update

At the 2025 Worldwide Developers Conference (WWDC), Apple introduced "Liquid Glass," a new design language featuring a more fluid and glass-like interface. This design is being implemented across iOS 26, iPadOS 26, macOS Tahoe, and other platforms, aiming to provide a unified visual experience across Apple devices.

Transition to Apple Silicon

Apple continues its transition to Apple Silicon, with plans to release macOS 27 exclusively for Macs with Apple Silicon in 2026. This release will be the last to fully support Rosetta 2, with most features being removed in subsequent versions. By 2028, Apple plans to end most service and parts support for Intel-based hardware.

Stock Performance

Sources

• Apple | 10-K: FY2024 Annual Report
• Apple Increases U.S. Commitment to $600 Billion, Announces Ambitious Program
• New Report Reveals 10 New Apple Devices Launching Between October and Early 2026
• The iPhone Air is Apple's 'Boldest Design Move Since the iPhone X'
• Apple Plans to 'Significantly' Grow AI Investments, Cook Says
• Apple Deepens Its Ties to a Kentucky Plant That Produces Cover Glass for iPhone and Apple Watch
• Apple Expects to Source Over 19 Billion Chips from U.S. Factories This Year
• Apple Announces $99 Million New Clean Energy Fund in China
• Liquid Glass
• Mac Transition to Apple Silicon